Turning a Boring Spreadsheet into a Beautiful Data Studio Dashboard — a 4-Step Process

A Beginner-friendly tutorial for creating dashboards

Lazarina Stoy
6 min readJun 5, 2022

Over the past year, I’ve become an advocate for reporting automation via Google Data Studio.

In a recent webinar I did with BoastRoas, a Turkish digital marketing agency, titled Data Studio for SEOs: Reporting Automation Tips, I shared a four-step process to turning a boring spreadsheet into a beautiful data studio report.

This process has helped me build dashboards that have reached tens of thousands of people and have helped digital marketers and SEOs alike. Dashboards, recognized by Google Analytics and shared in the newsletter in Google Data Studio. Dashboards, used daily by thousands of SEOs.

Interested?

I have summarised the process into four steps.

4-step framework for Great Results

Let me show you how to turn spreadsheets into dashboards or otherwise how to turn these boring spreadsheets into these cool dashboards.

1. Access & Explore Data

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Lazarina Stoy

talks about wellbeing, productivity, marketing, and ML • Consultant, Speaker, Leader • lazarinastoy.comwww.mlforseo.com ✨ • www.womeninmarketing.bg 🇧🇬