Hello and thanks to everyone, who decided to spend five minutes of their busy day to learn more about me.
My name is Lazarina.
I am a full-time SEO and Automations consultant at a digital marketing agency, a content writer on Medium, and a freelancer.
With this story, I would love to formally introduce myself, let you in on who I am, what makes me happy, and what you can expect from seeing my name pop up in your Medium feed.
Thanks for being here.
I come from an interesting background. My family is poor, yet wealthy — rich in…
When solving real-life business problems with data science and NLP, there is always a need for creating a dataset, on which you can run machine learning models.
Web scraping, in simple terms, is extracting data from the web, or more specifically — from websites.
Web scraping with Screaming Frog can not only be used by SEOs, but also by data scientists, who want to skip the coding bit in order to get to their datasets quicker.
This tutorial will walk you through using Screaming Frog SEO Spider’s custom extraction feature, to scrape data from websites in the quickest and easiest…
Marketing, especially digital marketing, is an extremely dynamic field to be in.
You might, as I have in the past, felt intimidated or overwhelmed with the opportunities, technologies, or career paths available to you. In many cases, perhaps the coaching, mentorship, or expertise you seek would not be available to you at your place of work. But that should not be a hindrance to your progression as a professional.
In cases like these, reaching out to your peers in the professional community is vital.
Professional communities are places where professionals in a given area get together to help each other…
What shot Elon to stardom was his ability to spot market opportunities and capitalize on them.
Many today consider him an innovator, yet he is just a brilliantly savvy businessman. None of his ventures are true innovations in the sense of the word.
He did not invent electric vehicles. He certainly did not pioneer the idea of space travel or colonizing Mars. He was not the first to consider the possibilities of vacuum tube train designs for acceleration and transportation, neither was he the first to be intrigued by brain-machine interfaces.
He waited for the market to become ready for…
Case studies are deep dives, into a strategy, approach, or project, which show compelling results that can enable learning or a mindset shift for the reader.
The key elements of a case study are:
Tesla is an American company, best known for its involvement in the electric vehicle and solar system solutions markets.
The company was launched in 2003, which is considered recent in comparison with other companies in these sectors. Though inexperienced, Tesla has grown tremendously since launching its first vehicle in 2008, maintaining apparent competitive advantages over other market players.
Although astounding, this success is a result of a carefully-crafted strategic marketing plan, executed with the finest of detail. At the heart of this plan lies customer satisfaction.
Summarized below are six lessons we can learn from Tesla’s marketing strategy on satisfying…
I don’t know if you’ve noticed, but BrewDog and Aldi are corporate frenemies.
Collaboration history was made and the brand collab playbook was rewritten in front of our eyes.
So, let’s learn from it.
Many moons ago, Aldi pushed their ‘Anti-establishment IPA’ to its shops that eerily resembled BrewDog’s Punk IPA, which the brand was immediately called out for by BrewDog’s CEO, James Watt, on Twitter.
Instead of taking the usual route of threatening legal action, bashing the brand, criticizing their practices, or advocating for the brand’s boycott, James chose differently.
He created a joking post about making a beer…
Google Data studio reporting is a massive hit right now, especially in the corporate sphere.
It’s free, easy to use, and enables the enormous potential for both holistic and granular levels of reporting, using hundreds of potential integrations.
While I recently talked about the limitations of Google Data Studio, now I’d like to talk about a cool, hidden gem of a feature it has — tracking.
That’s right, Google Data Studio reports allow embedding of a Google Analytics tracking-id, which will allow for more robust analytics data on how popular the beautiful reports you create are.
I will show you…
Google Data Studio is a tool I have been using more and more in the past few months. With the high usage, I have come to notice its advantages over other tools, its capabilities, but also its limitations.
There are many tutorials and data visualization guides with techniques, but not that many discussing the common pitfalls of the tool, and how to overcome them.
So, here are 4 limitations of Google Data Studio that advanced users should absolutely take into account before building their reports.
Blending Data in Google Data Studio follows SQL parameters for Left Outer join.
I often work with clients, which are unsure about whether or if at all to publish on Medium. What I always say is what I have learned to appreciate about writing on the platform:
‘Medium is a place to connect, a place where people read and a place to grow a brand.’
All good things for a business, trying to grow their organic visibility. I am compiling this guide to show the basics of publishing on Medium as a business, some cool tips, and best practices to follow to get the most out of the platform.
A business can set-up…