Marketing data analysis and visualization has never been easier, using custom fields and dimensions — In the following guide, I will go through the 10 Must-have custom dimensions in Google Data Studio for marketing data analysts. For each example, I’ll give you a use-case, and also break down how and why to use and visualize this custom dimension in your marketing Data Studio dashboards. I…

4 new data blending options remove one of the biggest limitations of the platform — In March 2021, I wrote about my biggest pet peeves with Google Data Studio — amongst which was the inability to blend two tables in a way different than left outer join. Today, Google Data Studio released an update, which allows for four additional join types of tables, including Inner…

Automate the boring bits and skyrocket your productivity 🚀 — There are a number of opportunities for marketers to supercharge their processes via automation. One key opportunity is to use GPT-3-based marketing automation to drive more efficient and effective leads via email marketing, writing better content, crafting unique titles, addressing questions that people ask, or even writing content briefs.

From missing career advancement opportunities to not getting paid, the struggle can become pretty severe. — I’ve been freelancing for about a year now, alongside my full-time job. While my income allows me to quit the latter and take the plunge, several aspects of freelancing have kept me from doing it. Today, I’d like to talk about precisely them. The seven things that no one tells…

Or how to not lose your sh#t trying to build your empire via side hustles — Really don’t know if this was always the case, but it seems like recently all I hear and read about is freelancing. While many people do not have the luxury to go full-time freelancing, many professionals dip their toes in it. Me included. The thing is, though, if you are…

Track and visualize position changes of your tracked keywords — What is Nightwatch? Nightwatch is an advanced SEO tool with many functionalities. It has a supreme user interface, enabling keyword position tracking (rank tracking), backlink motioning, and site audits. You can use the tool as an alternative to Semrush or Ahrefs but it’s fair to say that…

Explore search data at scale — Google Trends is a public platform that you can use to analyze interest over time for a given topic, search term, and even company. Pytrends is an unofficial Google Trends API that provides different methods to download reports of trending results from google trends. The Python package can be used…

Understand why your performance tanked and what to do about it — Over the past few months we, SEOs and webmasters have been busy bees trying to keep up with Google’s constant changes. In one summer alone, we had several core search algorithm updates, such as the title change update, the introduction of MUM, the page experience ranking factor update roll-out. Not…

Everyone can learn a thing or two from my failed attempt at marketing game design — The day had arrived. It was the first day of Freshers Week — a week, where the Universities in the UK welcome new and returning students and show them a good time with a load of parties, fairs, and promotions to somehow get them ready for university. Our team had…