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Marketing Storyteller • Data Science, NLP, and Automation Geek • SEO Consultant • Full-time Servant of Two Cats

INTRODUCTION

Marketing Storyteller | Data Science, NLP, and Automation Geek | SEO Consultant | Full-time Servant of Two Cats

Lazarina Stoy at the beach
Lazarina Stoy at the beach
here I am, image by author

Bio



Coaching requires preparation, intent, and reflection. Here is what to do before, during, and after the coaching process.

Photo by Prateek Katyal on Unsplash

Start by setting a variety of goals, early in the coaching process


The ultimate guide for learning about the role, responsibilities, and strategies of a valuable workplace coach

Photo: Xin/Unsplash
  • a sustained, helping relationship between the coach and coachee
  • a formal coaching contract or agreement, which helps identify personal development objectives
  • a process of objectives…


Exciting news for marketing data analysts and SQL enthusiasts

Photo by Markus Winkler on Unsplash
  1. Work on a draft while viewers see the published report


A review of the book’s key ideas in the context of entrepreneurship theory and practice

‘Entrepreneurship is Management.’


SEO

The ranking algorithm updates in June, while the new report surfers the limitations of its ancestors

Photo by Carl Heyerdahl on Unsplash

Making Sense of Google’s Core Web Vitals date change announcement

  • Core Web Vitals are not the end-all to better rankings — ‘page experience remains one…


Screaming Frog, a couple of sheets, and a Data Studio template with documentation — just plug your data and play

Core Web Vitals
Core Web Vitals
Image Source: Web.dev

Background

  • Loading: Largest Contentful Paint (LCP) reports the render time of the largest content element that is visible within the viewport.
  • Interactivity: First Input Delay (FID) measures the time from when a user first interacts with a page (i.e. when they click a link, tap on a button, or use a custom, JavaScript-powered control) to the time when the browser is actually able to respond to that interaction.

SEO TOOLS

A complete guide with a reporting dashboard template and a progress-tracking sheet for auditing and implementation of recommendations

Image Source: Web.dev


Analyzing some technology trends that have not swept the world (yet)

A crystal ball, symbolising the notion of prediction and forecast
A crystal ball, symbolising the notion of prediction and forecast
Photo by Shunsuke Ono on Unsplash

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