Hello and thanks to everyone, who decided to spend five minutes of their busy day to learn more about me.
My name is Lazarina.
I am a full-time Tech SEO Analyst, a content writer on Medium, and a freelancer.
With this story, I would love to formally introduce myself, let you in on who I am, what makes me happy, and what you can expect from seeing my name pop up in your Medium feed.
Thanks for being here.
I come from an interesting background. My family is poor, yet wealthy — rich in those things in life that truly…
Productivity is getting more and more difficult to master.
Especially considering our ever-increasing obsession with being successful (which often boils down to how much money you make), side hustles and monetizing anything we possibly can.
Truth be told, we are not as good at multi-tasking, as we think we are. Most of us are also quite new to this ‘work any hours from the comfort of your own home’ thing, too.
Here is how I turned the tide around and regained my sanity as a remote worker, freelancer, and content creator.
Starting with one of the oldest tricks in the…
Canva became a unicorn in less than ten years. Canva’s story is one of dreams, rags-to-riches, and good-hearted, honest hustle.
As a company, Canva is one of the most fascinating SaaS companies to examine from an SEO standpoint. Their website and overall digital strategy are optimized not only for search engines but also for humans.
Canva became the software to use — first, for designing a Facebook cover, quick Instagram post, or a wedding invitation, and now, even for starting out as a freelance graphic designer.
How did Canva gain so much popularity? By doing killer SEO.
Here are six…
My mum and dad have been married for 30 years. They’ve had one of the most turbulent marriages from all the families I know.
My dad had brain surgery 12 years ago, just after making huge investments in real estate and having his side chick exposed by his daughter (oops). After the surgery, we spent months helping him remember who we were, and who he was, all while remembering what he did.
My mother at the time overtook all financial and parental responsibilities, all while healing from a broken heart.
A decade later — their marriage is still going strong…
Topic modeling is one of the natural language processing techniques I find most needed in my role. In more recent times, I’ve seen it popularised as entity extraction, however, the aim of it remains the same — pattern recognition in a corpus of text.
In this article, I will do an in-depth review of the techniques that can be used for performing topic modeling on short-form text. Short-form text is typically user-generated, defined by lack of structure, presence of noise, and lack of context, causing difficulty for machine learning modeling.
This article is part two of my Sentiment Analysis deep…
Short-form text is typically user-generated, defined by lack of structure, presence of noise, and lack of context, causing difficulty for machine learning modeling.
Topic modeling aims to identify patterns in a text corpus and extract the main themes, entities, or topics, depending on how they are referred to in a particular model.
Topic modeling is notoriously more challenging to do when the text is shorter. For instance, when the corpus consists of tweets as opposed to news articles.
Sentiment classification is one of the most beginner-friendly problems in data science. That does not make it easy to do, though.
There are various models developed to perform sentiment analysis on datasets. It is important to understand how they came to be and how they function, in order to ensure that the model you choose is most suited to the data you have at hand.
You are preparing to take your first steps into the data science world. You might be wondering — what kind of questions are asked in a data science interview?
Typically, the first round of assessments will include an SQL coding section, a Python programming challenge, and theoretical questions, related to statistics.
As someone going through these stages currently, I want to share the questions I get asked, so that both you and I have a better chance of nailing them, next time we’re asked in front of a potential employer.
The way you answer your Data Science interview questions will…
Imagine this. You are running an e-commerce site. You are not really getting any hits on your product pages. You hire an SEO specialist, who tells you that 40% of product pages on an e-commerce site are not indexed. Ouch!
What are the possible reasons for this issue?
There are multiple reasons for this, they can be grouped into two categories for the most part:
Let’s dig deeper.
Robots.txt is blocking access to pages, or accidentally deindexing sections of the website.
This can be checked, using a crawler Deepcrawl, Screaming Frog to check the indexability…
Early in your career, you might feel like you have nothing to offer to companies. You are fresh out of university; maybe you’ve had a few passion projects here and there but nothing serious enough to make you feel confident enough that employers will want to hire you.
Let me tell you something. You might not realize this — but at this stage of your career journey, so early on, when you are just taking your baby steps towards career fulfillment — you are most vulnerable.
The reality is, toxic workplaces are no joke. Toxic people are no joke either…