A step-by-step beginner-friendly tutorial to better understand the performance and engagement of your articles

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Photo by Lukas Blazek on Unsplash


1. Maintain relevancy in pop culture

Man wearing a Gucci headband and thick aviator sunglasses
Man wearing a Gucci headband and thick aviator sunglasses
Photo by Ray Tiller on Unsplash


An expensive, fashionable cookie, to top years of strange limited edition treasures

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The Supreme Oreo Cookie, Image by Oreo on Twitter

Scarcity Marketing Is Playing With Our Emotions


SEO

The Mobile-First Index is here. Here is how to prepare.

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Photo by Solen Feyissa on Unsplash


Red flags no one tells you about but will cost you thousands to fix

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Photo by Breno Assis on Unsplash


SEO

Use variety of the anchor text for best results

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Photo by Austin Distel on Unsplash

What is interlinking?

An internal link connects one page of a website to a different page on the same website.


Primark’s latest move is a blatant attempt at green PR

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Photo of Primark’s new seasonal bag, shared by Paul McConnel on LinkedIn
  • Short lifecycles for most products, representing a trend and being marketable for a period of time, which is increasingly short;
  • High volatility for trends, with them being influenced by external forces out with the boundary of the organization’s control;
  • Low predictability in relevance to the volatility, resulting in a decrease in sales forecasting…


Identify and fulfill the needs of your next customer

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Photo by Myriam Jessier on Unsplash
  • Identify their user
  • Envision their user’s needs
  • Fulfill them.

What is a User Persona?


Here is how to supercharge the chatbot’s potential to produce them

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Photo by Priscilla Du Preez on Unsplash

1. Chatbots are a symbol of trust and expertise, hence a source for customer satisfaction.


These 5 signs of misconduct can hurt your career prospects

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Photo: Joshua Rawson-Harris/Unsplash

1. You are always late

About

Lazarina Stoy

Digital Marketing B2B Consultant • Marketing, AI & Automation Researcher

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