Data science is exciting. Everyone should practice it — the more, the better. Sometimes, though, practicing data science is hard for beginners as it involves a lot of learning and playing with data, which might not always be user-friendly. In the worst case, your project has nothing to do with your day-to-day, making the motivation to complete it harder to come by.
Inspired to turn the tide around for all the beginner data scientists, I devised a friendly introduction to Google Data Studio, using Medium Stats Data.
Google Data Studio is an easy-to-use, free, and powerful tool for data visualization, which allows you to build dynamic and interactive reporting dashboards. It is widely used in many industries, amongst which digital marketing, so is useful to add to any young entrepreneur's toolkit. …
Not so long ago, a study revealed that Gucci had risen to the top of the digital rankings amongst luxury powerhouses, taking first place from Burberry.
Where Gucci sets itself apart is in retailer visibility and Google search visibility.
Being a brand that is turning 100 (yes — 100 years) next year, it, therefore, has a variety of brand symbols, which are recognizable. Research shows that its logo is one of the most recognizable symbols of luxury fashion, where the two G’s (representing the initials of the founder Guccio Gucci) are intertwined in a timeless manner. …
This is a cookie.
It’s Supreme. It’s also an Oreo.
It’s the world’s most expensive cookie, as reported by Forbes, as even though it was originally priced at $8 for a 3-pack, bidding on one such packet reached over $92,000 on eBay before the auction was taken down due to a violation of the site’s rules on re-selling food.
But what is most interesting, no one knows if it actually tastes good. Given the price and the product’s novelty, it is unlikely that anyone has ever tasted one.
How did we get here?
The limited-edition nature of the cookie was justified by both brands’ product strategies — the cookie-maker, which has released hundreds of flavors, and the fashion brand, which frequently dabbles into the novelty collectible product category. …
Google is unveiling the single most fundamental re-vamp of its search engine possibly since it was first released — the Mobile-first indexing.
In 2021, rankings will be entirely based on mobile websites, with only one index being done. Not a desktop or mobile index, just one and the same.
As stated by SemRush Academy:
For desktop-only sites, indexing stays the same. However, crawling will be done by using a mobile user agent. Google will index mobile content; if, and only if, you don’t have that, will they index desktop content — no one will fall out entirely.
Google recognized that globally, mobile searches have long surpassed desktop, and PCs are a thing of the past. So, to stop depleting its crawling resource, whilst still providing a good user experience, it’s ditching desktop indexing altogether. …
Home hunting is a tedious process.
Especially, if you are a 24-year-old female, browsing listings and doing viewings on your own, for the first time, across three cities in two different countries.
Okay, okay. That might just be me. But still — the process is hard, emotionally (and sometimes physically) draining, and requires your complete vigilance throughout. As much as you want a home, the seller wants to get rid of theirs — and you should always ask exactly why that is.
Almost a year at my new flat, and with a partner by my side, I am starting the home hunting process all over again; this time searching for a house. …
Many companies, Medium included, transitioned to a relational model. Taking Medium as a case study, the platform has implemented important SEO changes, which benefit writers.
One such change is different URLs, which allow writers to claim their unique subdomain. This generates unparalleled possibilities for interlinking from an SEO standpoint.
In an internal link, the source domain and target domain are the same.
For instance, in an article I wrote about Walmart’s rebrand for Better Marketing, I tagged my two other articles from the same series in the same publication. …
So, apparently, Primark is releasing this bag for the Christmas season.
If you have a hard time figuring out why fast fashion, greenwashing, and doing PR for your capitalist business during a global pandemic are problematic, here is a rundown.
The academic definition of the fast fashion industry consists of these four characteristics:
No matter the field, marketing professionals all have three similar aims:
User-centered design (UCD) is a design philosophy, which aims to place the users’ needs, desires, and limitations front and center. Using this philosophy, marketers can make assumptions about their users, create user-profiles and personas, which can be used to more effectively envision audience responses.
A definition for chatbots is computer programs, the design of which simulates a conversation with other users (typically humans).
In recent years, there has been a sharp rise in the use of chatbots in customer service. They are now integrated into websites, in company pages on social media (such as Facebook messenger chatbots), and other seemingly unusual places.
Typically chatbots present themselves as an embodiment of a brand.
But what, really, are their benefits?
In a decision-making context (such as a shopping experience) the effect of an online avatar as a digital employee is positively perceived by the consumer. …
Workplace deviance is often described as an activity occurring in the workplace, which is done intentionally and constitutes a violation of the organizational code of conduct.
It can be a deliberate or international desire to hurt the organization.
It can also go unnoticed by you for a while, but it will undoubtedly be noticed by those you work with.
Here are 5 signs of misconduct that demonstrate you might be miserable at work and a few pointers on how and why you absolutely should address them.
Late arrival to work every now and again is not a sign of anything other than you being a human being. Anyone can experience some circumstances, impacting their punctuality from time to time. …