Hello and thanks to everyone, who decided to spend five minutes of their busy day to learn more about me.
My name is Lazarina.
I am a full-time SEO and Automations consultant at a digital marketing agency, a content writer on Medium, and a freelancer.
With this story, I would love to formally introduce myself, let you in on who I am, what makes me happy, and what you can expect from seeing my name pop up in your Medium feed.
Thanks for being here.
I come from an interesting background. My family is poor, yet wealthy — rich in…
Sentiment classification is one of the most beginner-friendly problems in data science. That does not make it easy to do, though.
There are various models developed to perform sentiment analysis on datasets. It is important to understand how they came to be and how they function, in order to ensure that the model you choose is most suited to the data you have at hand.
You are preparing to take your first steps into the data science world. You might be wondering — what kind of questions are asked in a data science interview?
Typically, the first round of assessments will include an SQL coding section, a Python programming challenge, and theoretical questions, related to statistics.
As someone going through these stages currently, I want to share the questions I get asked, so that both you and I have a better chance of nailing them, next time we’re asked in front of a potential employer.
The way you answer your Data Science interview questions will…
Imagine this. You are running an e-commerce site. You are not really getting any hits on your product pages. You hire an SEO specialist, who tells you that 40% of product pages on an e-commerce site are not indexed. Ouch!
What are the possible reasons for this issue?
There are multiple reasons for this, they can be grouped into two categories for the most part:
Let’s dig deeper.
Robots.txt is blocking access to pages, or accidentally deindexing sections of the website.
This can be checked, using a crawler Deepcrawl, Screaming Frog to check the indexability…
Early in your career, you might feel like you have nothing to offer to companies. You are fresh out of university; maybe you’ve had a few passion projects here and there but nothing serious enough to make you feel confident enough that employers will want to hire you.
Let me tell you something. You might not realize this — but at this stage of your career journey, so early on, when you are just taking your baby steps towards career fulfillment — you are most vulnerable.
The reality is, toxic workplaces are no joke. Toxic people are no joke either…
You are browsing through emails to find an email alert from GSC.
You received a message in the Search Console saying that Google chose different canonical tags than are implemented on the specific URLs.
Why does Google ignore the canonicals?
According to Google, a canonical URL is
the URL of the page that Google thinks is most representative from a set of duplicate pages on your site.
For example, if you have URLs for the same page (
example.com/dresses/1234), Google chooses one as canonical.
The pages don't need to be absolutely identical; minor changes in sorting or filtering of…
With social interactions becoming increasingly digital, companies have been given the opportunity to capture sentiment, identify trends, and mine opinions from a vast array of often publicly available information.
Social media enables companies to implement a global approach to communication, interacting with consumers from various parts of the globe simultaneously. This leads to a new set of challenges — ethical, technical, and sometimes even financial.
Every once in a while, a company implements natural language processing technologies in a way that truly impresses. Demonstrating how automation and social media innovation can be implemented in a customer-friendly way.
One such case…
The marketing industry is one of the most competitive industries out there.
While many would argue it is not saturated and there is definitely room for everyone under the sun in its various sub-niches and sectors, most would agree that you need something to stand out with as a professional in the field.
I will give you a list of all the things I’ve done to help me advance my career as a marketer, in no particular order. Some of these may work for you, others may not.
All of these will help you better hone your voice as a…
Semrush is one of the best all-in-one platforms for digital marketing and analytics.
What can you do with Semrush?
So, you want to create a blog and hopefully earn money. Whether you are a part of a company, starting a business, or just a solopreneur, the way you organize your blog will be crucial to the success of your success.
Previously, I’ve spoken about the perils of monetizing a WordPress blog, as well as structuring the URLs for better search engine optimization. Now, let’s discuss how you can organize a blog (or, should I say — a business blog) so that your users can navigate quickly, convert easily, and bounce infrequently.
You need to make the blog or community…