Sign in

Digital Marketer • Storyteller • Data Science, NLP, and Automation Geek • Full-time Servant of Two Cats • Hire me: linkedin.com/in/lazarinastoy

INTRODUCTION

Marketing Storyteller | Data Science, NLP, and Automation Geek | SEO Consultant | Full-time Servant of Two Cats

Lazarina Stoy at the beach
Lazarina Stoy at the beach
here I am, image by author

Bio


All you need to know about classifying sentiment, before starting to code

Photo by Hello I'm Nik on Unsplash


Prepare well and successfully enter the industry

Photo by Steve Halama on Unsplash


SEO

Troubleshooting one of the most popular issues in e-commerce SEO

Photo by Brooke Lark on Unsplash
  • poor crawl efficiency
  • duplicate content.

#1 Robots.txt is blocking access to pages


But the most important one

Photo: Sigmund/Unsplash


SEO

Learn why Google chooses to ignore canonical tags

rel=canonical image
rel=canonical image
Image by reliablesoft

What is the canonical tag?


From a wine-pairing chatbot to real-time sentiment analysis, Lidl does it all

Lidl, Image Source: LidlUK


None of them include working on your hard skills, though this is a must

Photo by Jukan Tateisi on Unsplash


Including benefits, limitations, and tips for getting started for each approach

Semrush Logo, Image by SoftwarePundit
  • keyword research — including keyword suggestions, discovery, keyword sizing, as well as position tracking
  • ranking research — find out the keywords, for which you wank, as well as find out how difficult it will be to rank for specific search phrases
  • backlink research — number of backlinks and referring domains, anchor text, type of links (e.g. sponsored, follow, no follow, image, text, etc.), as well as identify backlink opportunities
  • SEO auditing — audit the site for technical improvements, which when made…


A 4-step guide on blog structure, based on blogs that convert

Aerial view of a person holding a frothy cup of coffee while working on a laptop.
Aerial view of a person holding a frothy cup of coffee while working on a laptop.
Photo by Sincerely Media on Unsplash

1. Link the blog section from the main navigation

Lazarina Stoy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store