INTRODUCTION
Marketing Storyteller | Data Science, NLP, and Automation Geek | SEO Consultant | Full-time Servant of Two Cats
Hello and thanks to everyone, who decided to spend five minutes of their busy day to learn more about me.
My name is Lazarina.
I am a full-time SEO and Automations consultant at a digital marketing agency, a content writer on Medium, and a freelancer.
With this story, I would love to formally introduce myself, let you in on who I am, what makes me happy, and what you can expect from seeing my name pop up in your Medium feed.
Thanks for being here.
Bio
I come from an interesting background. My family is poor, yet wealthy — rich in…
I wholeheartedly agree with this statement. I especially love the first part: 'once the baseline of income is met'. Often times this statement is made without this part, perpetuating the stereotype that if you do make career decisions, driven by salary - you are doing things wrong.
The reality is that in order to be relaxed, productive, and social in your workplace - your salary needs to reflect your expertise, experience and your self-worth.
If your baseline for income is not met, then seeking an alternative is an absolute must, regardless of how well you get along with your team…
Coaching requires preparation, intent, and reflection. Here is what to do before, during, and after the coaching process.
I recently wrote about what it takes to be a great, high-performing workplace coach. What I left out is how to do it step-by-step.
There are four types of coaching: standard, executive, business, and life coaching.
In order to be an awesome coach, you need to not only understand the role, responsibilities, and characteristics of a good coach but understand the process and content of effective workplace coaching as well.
In this article, I want to explain how to manage a coaching process by agreeing on goals and following a simple coaching model.
Start by setting a variety of goals, early in the coaching process
The ultimate guide for learning about the role, responsibilities, and strategies of a valuable workplace coach
Workplace coaching involves one‐to‐one learning and development through intervention. It utilizes a collaborative, reflective, and goal‐focused relationship to achieve professional outcomes of value to the coachees.
According to Hamlin: “coaching is designed to improve existing skills, competence and performance, and to enhance personal effectiveness or personal development or personal growth.”
The term itself can be used to describe a variety of one-to-one development activities, yet a consensus exists that four core elements must be present:
- a sustained, helping relationship between the coach and coachee
- a formal coaching contract or agreement, which helps identify personal development objectives
- a process of objectives…
Exciting news for marketing data analysts and SQL enthusiasts
These new features can improve your data analytics, visualization, and reporting processes.
- Work on a draft while viewers see the published report
Report publishing lets you control when viewers see the changes you make to a report.
By default, viewers see changes in real-time. Report publishing lets editors work on a draft version of a report while viewers see the published version.
When you’re ready to let viewers see the new version — hit publish.
Version history enables control, visual stability of published reports, and clean maintenance of your reports.
2. Reset button for viewers to reset…
A review of the book’s key ideas in the context of entrepreneurship theory and practice
Eric Ries is a technology and design engineer, author, consultant, and currently — an entrepreneur. The Lean Startup movement he established is one of the most discussed methodologies in modern entrepreneurship. Why?
You either love it or hate it.
The principles introduced are so divisive, they deserve to be discussed.
I, like many others, believe that the ideas are valuable, yet often self-conflicting, oversimplified, or even contradictory to the purpose of the book. Let’s review the main themes in Ries’s book, provide alternative viewpoints, and discuss how his ideas can create harmful fallacies for young entrepreneurs.
‘Entrepreneurship is Management.’
Ries’…
SEO
The ranking algorithm updates in June, while the new report surfers the limitations of its ancestors
Core Web Vitals have been the talk of the town for SEOs over the past year. As many have speculated the algorithm's update might not be as impactful for websites as first imagined, Google released an update on the roll-out date.
In a blog post at the Search Central blog, Google announced that the Core Web Vitals will be gradually rolled out starting in mid-June to end-of-August.
But why?… and most importantly — why now?
Making Sense of Google’s Core Web Vitals date change announcement
According to the announcement, three key things can be highlighted:
- Core Web Vitals are not the end-all to better rankings — ‘page experience remains one…
Screaming Frog, a couple of sheets, and a Data Studio template with documentation — just plug your data and play
Background
Core Web Vitals are a set of metrics Google will use (in May 2021) to measure key aspects of user experience when loading a webpage. Here is an overview of the three metrics:
- Loading: Largest Contentful Paint (LCP) reports the render time of the largest content element that is visible within the viewport.
- Interactivity: First Input Delay (FID) measures the time from when a user first interacts with a page (i.e. when they click a link, tap on a button, or use a custom, JavaScript-powered control) to the time when the browser is actually able to respond to that interaction.
- …
SEO TOOLS
A complete guide with a reporting dashboard template and a progress-tracking sheet for auditing and implementation of recommendations
Core Web Vital page experience metrics are introduced as a ranking factor this May (edit — Google released an update for delaying the algorithm change until mid-June).
There are two methods of auditing and various tools, each with its own limitations and strengths. This makes traditional reporting complex, holistic, and static.
We built a Data Studio dashboard, using the CrUX and Pagespeed Insights APIs, to enable tangible and actionable recommendations for all three metrics for a page-level, section-level, and site-level basis.
We enabled our clients to not only track their performance but also their progress, empowering them with a progress…
Analyzing some technology trends that have not swept the world (yet)
We all love a good prediction, right? Even more so when it’s made from a credible source.
Predictions about life and technology are often somewhat overblown. The reason? The newness of the technology.
It is difficult, even for experts and researchers in a given area to predict exactly when certain events will take place, even though they know for certain that they will. Over time, it is interesting to look at the predictions made in the past and get a pulse check for where we are at and what stopped us from getting there on time.
I’ve looked at some…
