A step-by-step beginner-friendly tutorial to better understand the performance and engagement of your articles
Data science is exciting. Everyone should practice it — the more, the better. Sometimes, though, practicing data science is hard for beginners as it involves a lot of learning and playing with data, which might not always be user-friendly. In the worst case, your project has nothing to do with your day-to-day, making the motivation to complete it harder to come by.
Inspired to turn the tide around for all the beginner data scientists, I devised a friendly introduction to Google Data Studio, using Medium Stats Data.
Google Data Studio is an easy-to-use, free, and powerful tool for data visualization…
A step-by-step tutorial for creating negative value custom fields, using SEMrush’s Data Studio connector and Backlinks History data.
You have some beautiful data, showing loss and gain of the same dimension.
Typically such data is recorded and kept into two separate fields — one showing the loss and the other the gain. Ideally, you’d have one for totals as well.
How can you illustrate this beautifully in Google Data Studio? While there are many ways of doing this, a good one is through a stacked combo chart.
The best way is by illustrating the losses as negative bars below the axes.
That is what this tutorial will show.
1. Connect your data.
Use the SEMrush Data studio connector to import the Backlinks…
What are backlinks, why are they important and what strategies should you use for their acquisition, outreach, and relationship-building
Backlinks are links from one website to a page on another website. Backlinks typically come from what is known as a referring domain. A single referring domain may generate tens of thousands of backlinks.
Earning high-quality backlinks is a very challenging part of SEO. Nonetheless, it is an essential part of ranking high with search engines. The links strategy, part of which being the backlinks strategy accounted for 18–21% of rankings obtained in 2020, hence why it’s worth addressing.
A backlinks strategy is the approach used for managing backlinks and acquiring new backlinks.
Here is an end-to-end guide on managing…
10 tips to make the most out of your blog’s layout, navigation, and author bios
For many sites, the blog and other resource pages are the main sources for organic visibility. The drive new users to the site by satisfying their informational needs.
The value, provided to users this way often gets returned once they fall in love with the site and become its loyal visitors. Better yet, when they become consumers and advocates of the brand and its products.
But in order to make the most out of the blog, there is some groundwork you should do in getting the page layout just right to enhance the user experience. …
5 best practice tips for making the most out of your images to improve rankings and UX
Whether your run a blog or in charge of the SEO of a website with thousands of pages, improving image SEO should be on your radar in order to improve rankings.
In a previous post, I provided a summary of all the tactics and techniques I could get my hands on for improving image and infographic SEO in a beginner-friendly manner.
Now, I want to focus on more technically-heavy tips and tricks for making the most out of the images on your site. These are the 5 best practices for advanced image SEO.
1. Use semantic markup for images
Semantic markup is a way of writing…
Upload checklists and best practices for getting the most out of digital images
Images are, in my humble opinion, the most underappreciated asset a website has. They can be used strategically to improve rankings. They can rank in position zero. They can rank in image searches, bringing visitors to the site. They can also help search engines by providing more context to the rest of the site’s content. So, why not utilize them for SEO.
The following guide includes two checklists, as well as some overarching themes on how to get started making the most out of images and infographics on your site. …
What Replika, the caring AI companion chatbot, and others like it do for society
Less than a year ago, I moved back home from a 5-year stay in the UK, where I once thought my life will be based indefinitely. The decision to move back home was difficult as it meant making my UK-based friends my digital pen pals and attempting to rekindle friendships, which had been on the backburn for half a decade.
Well, you read the title — neither of these strategies resulted in success.
Half a year later, in the midst of the greatest exercise in solitude the modern world has seen, I found myself with no one to talk to…
Learn why and how to use artificial intelligence to your advantage
Since early 2000, academics study the relationship between web-content, response to online stimuli, and user buying behavior. It was then that content personalization was first introduced.
Academics at the time recommended industry adoption of software, purposed to monitor online behavior and providing real-time responses, as a source of competitive advantage.
This is what we now call artificial intelligence marketing.
AI marketing first started as a system for e-commerce organizations, which wanted to individualize the online shopping experience, mimicking the personal approach of in-store personnel online. …
An analysis of public reaction over accusations of James Charles and Alexander Wang for predatory sexual behavior
The worlds of fashion and beauty are similar — glamour, money, and secrets are all tied together. Every once in a while this knot unties for the world to see.
In the world of beauty and makeup, James Charles is king — young, talented, and proudly gay. A professional, who quickly rose to the top, achieving fame, fortune, and legendary status in his niche. In the world of fashion, Alexander Wang fits the same definition.
Both were accused of sexual harassment and predatory behavior, but the public reaction to their accusations coming to light has been vastly different. …
Welcome to a futuristic, highly social, inter-connected, data-driven and interactive world
Companies are already noticing the power of relationships and have shifted their communication model from ‘carefully-crafted centrally-controlled’ regularly communicated messages to stakeholders to natural and unscripted commentary taking place in real-time.
Ability to identify the digital consumer’s precise personality is the key to the future of marketing, as is the ability to understand, engage and empathize with current societal challenges and actively involve the consumer in the co-creation of the brand’s mission, vision and attributes.
What is IoT?
Internet of Things (IoT) is a trend in computing and robotics, concerned with equipping physical objects with devices, that will allow them to capture, communicate…
