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Lazarina Stoy
Lazarina Stoy

828 Followers

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Jun 5, 2022

The Science Behind Why Productive Employees Suddenly Start Missing Deadlines

An examination of the burnout epidemic, comfortably residing in home offices across the globe — There are a few things more challenging than employees missing deadlines. It ruins the interpersonal relationships in the team, can damage client relationships, as well as harm the personal brand of the employee. In most cases, people automatically assume that missing deadlines is a sign of poor time management on…

Productivity

8 min read

The Science Behind Why Productive Employees Suddenly Start Missing Deadlines
The Science Behind Why Productive Employees Suddenly Start Missing Deadlines
Productivity

8 min read


Jun 5, 2022

Turning a Boring Spreadsheet into a Beautiful Data Studio Dashboard — a 4-Step Process

A Beginner-friendly tutorial for creating dashboards — Over the past year, I’ve become an advocate for reporting automation via Google Data Studio. In a recent webinar I did with BoastRoas, a Turkish digital marketing agency, titled Data Studio for SEOs: Reporting Automation Tips, I shared a four-step process to turning a boring spreadsheet into a beautiful data…

Data Visualization

6 min read

Turning a Boring Spreadsheet into a Beautiful Data Studio Dashboard — a 4-Step Process
Turning a Boring Spreadsheet into a Beautiful Data Studio Dashboard — a 4-Step Process
Data Visualization

6 min read


Mar 4, 2022

10 Advanced Reporting Formulas to Supercharge Google Data Studio Dashboards

Marketing data analysis and visualization has never been easier, using custom fields and dimensions — In the following guide, I will go through the 10 Must-have custom dimensions in Google Data Studio for marketing data analysts. For each example, I’ll give you a use-case, and also break down how and why to use and visualize this custom dimension in your marketing Data Studio dashboards. I…

Google Data Studio

11 min read

10 Advanced Reporting Formulas to Supercharge Google Data Studio Dashboards
10 Advanced Reporting Formulas to Supercharge Google Data Studio Dashboards
Google Data Studio

11 min read


Feb 17, 2022

Data Studio Introduces New Data Blending Options — a Game Changer for Data Visualisation

4 new data blending options remove one of the biggest limitations of the platform — In March 2021, I wrote about my biggest pet peeves with Google Data Studio — amongst which was the inability to blend two tables in a way different than left outer join. Today, Google Data Studio released an update, which allows for four additional join types of tables, including Inner…

Data Science

4 min read

Data Studio Introduces New Data Blending Options —  a Game Changer for Data Visualisation
Data Studio Introduces New Data Blending Options —  a Game Changer for Data Visualisation
Data Science

4 min read


Jan 22, 2022

3 GPT-3 Streamlit Web Apps That Will Help You Supercharge Marketing

Automate the boring bits and skyrocket your productivity 🚀 — There are a number of opportunities for marketers to supercharge their processes via automation. One key opportunity is to use GPT-3-based marketing automation to drive more efficient and effective leads via email marketing, writing better content, crafting unique titles, addressing questions that people ask, or even writing content briefs.

Gpt 3

5 min read

3 GPT-3 Streamlit Web Apps That Will Help You Supercharge Marketing
3 GPT-3 Streamlit Web Apps That Will Help You Supercharge Marketing
Gpt 3

5 min read


Jan 22, 2022

7 Freelancing Challenges No One Talks About That Will Make You Think Twice About It

From missing career advancement opportunities to not getting paid, the struggle can become pretty severe. — I’ve been freelancing for about a year now, alongside my full-time job. While my income allows me to quit the latter and take the plunge, several aspects of freelancing have kept me from doing it. Today, I’d like to talk about precisely them. The seven things that no one tells…

Freelance

6 min read

7 Freelancing Challenges No One Talks About That Will Make You Think Twice About It
7 Freelancing Challenges No One Talks About That Will Make You Think Twice About It
Freelance

6 min read


Published in

The Startup

·Nov 19, 2021

7 Tips on Balancing Freelancing Alongside A Full-Time Job

Or how to not lose your sh#t trying to build your empire via side hustles — Really don’t know if this was always the case, but it seems like recently all I hear and read about is freelancing. While many people do not have the luxury to go full-time freelancing, many professionals dip their toes in it. Me included. The thing is, though, if you are…

Freelancing

11 min read

7 Tips on Balancing Freelancing Alongside A Full-Time Job
7 Tips on Balancing Freelancing Alongside A Full-Time Job
Freelancing

11 min read


Published in

Geek Culture

·Oct 31, 2021

The Ultimate Guide to PyTrends: the Google Trends API (with Python code examples)

Explore search data at scale — Google Trends is a public platform that you can use to analyze interest over time for a given topic, search term, and even company. Pytrends is an unofficial Google Trends API that provides different methods to download reports of trending results from google trends. …

Python

9 min read

The Ultimate Guide to PyTrends: the Google Trends API (with Python code examples)
The Ultimate Guide to PyTrends: the Google Trends API (with Python code examples)
Python

9 min read


Published in

bite-sized marketing

·Oct 14, 2021

Keeping up with Google’s Algorithm Changes Can Help You Understand Medium’s Challenges

Understand why your performance tanked and what to do about it — Over the past few months we, SEOs and webmasters have been busy bees trying to keep up with Google’s constant changes. In one summer alone, we had several core search algorithm updates, such as the title change update, the introduction of MUM, the page experience ranking factor update roll-out. Not…

Writing

8 min read

Keeping up with Google’s Algorithm Changes Can Help You Understand Medium’s Challenges
Keeping up with Google’s Algorithm Changes Can Help You Understand Medium’s Challenges
Writing

8 min read


Published in

Better Marketing

·Aug 16, 2021

I Led a 3-Month App Gamification Project, Which Failed Spectacularly

Everyone can learn a thing or two from my failed attempt at marketing game design — The day had arrived. It was the first day of Freshers Week — a week, where the Universities in the UK welcome new and returning students and show them a good time with a load of parties, fairs, and promotions to somehow get them ready for university. Our team had…

Marketing

8 min read

I Led a 3-Month App Gamification Project, Which Failed Spectacularly
I Led a 3-Month App Gamification Project, Which Failed Spectacularly
Marketing

8 min read

Lazarina Stoy

Lazarina Stoy

828 Followers

talks about freelancing, productivity, marketing, and data science • SEO & Data Science Manager • other work on @ lazarinastoy.com 🌊

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